Meet Bridal Designer, Vanessa!

Happy New Year! We are going to welcome the new year in by introducing outstanding local vendors. We can't wait to share their stories with you. Today you will meet Vanessa, a Brisbane bridal designer. Vanessa has provided dresses for our couples previously and we have found her to be a dream to work with (just like her luxurious, stylish and bespoke gowns!). She is surprisingly down-to-earth and very relatable despite an impressive resume that includes New York Fashion Week and Australian Bridal Fashion Week. We have a little toddler and Vanessa wasted no time sharing funny stories from her parenting journey... ask her about caffeinated babyccinos. Here is Vanessa's story.

Image supplied by Vanessa Hoe

Tell us about yourself: My name is Vanessa Hoe and I am the designer of When Freddie met Lilly. I love travelling, music, crafts and family - which are just some of the things that inspire me.

Why did you choose Bridal?: I started my career in suiting and eventually started adding the women's wear to my store range. Much more fun and creative!

Who in Bridal inspires you?: Definitely Vera Wang. She's the best of the best.

Any misconceptions about your industry that you would like to dispel?: Well, especially in the bespoke side of things - it's a very special process which not many people understand as they have usually only shopped off the rack before. My bespoke designing allows the bride so much more individuality and her gown is made only for her. All in her measurements, her favourite lace, whatever shape and style she chooses. Hence the price tag can usually be a little more than the $1.5K most girls can justify spending. Nothing is mass made or produced so it is very time consuming and creative. Well worth putting a little extra aside in the budget for something so perfect for your vision and personality!

Do you have any tips for those of us who aren't experts?: It's best to have some sort of idea of what you would like in your Bridal gown before coming along to a bespoke appointment. This way we can focus down on the detail without becoming too overwhelmed! It is meant to be a fun and unforgettable experience after all.

Why should couples choose you for their big day?: When Freddie met Lilly can look after the whole Bridal party with our personalised service and private studio. You won't have to go anywhere else! We also run a promotion - buy your Bridal Gown with us and receive 20% off your Bridesmaid gowns.

You will find Vanessa's instagram here: You can call 0408 079 707 or book via email ( or online at